What is Salesforce B2B Commerce?

Salesforce B2B Commerce is a cloud-based commerce platform for business-to-business (B2B) selling. It enables businesses to create and manage online storefronts, automate sales operations, and streamline customer experiences. It also is built on the Salesforce platform, providing a scalable, secure, and customizable solution for businesses of all sizes.

With salesforce commerce cloud b2b, businesses can create personalized and seamless customer buying experiences. It offers a range of features and functionalities, including product catalogs, pricing and discount management, and order and payment processing. It also integrates with other Salesforce products, such as CRM and Marketing Cloud.

Salesforce B2B Commerce Data Model 

Salesforce Commerce Cloud solutions have a robust data model that enables businesses to manage their commerce operations efficiently. Here’s an overview of the data model:

Account: The Account object represents a business account that interacts with the commerce platform. The Account object contains the account name, address, contact information, and billing details.

Contact: The Contact object represents an individual associated with an account. The Contact object contains information such as the contact’s name, address, email address, and phone number.

Product: The Product object represents a product sold through the commerce platform. The Product object contains information such as the product name, description, price, and inventory levels.

Price Book: The Price Book object represents products and their associated prices. A Price Book can be related to one or more accounts and can be used to set different pricing levels for other customers.

Order: The Order object represents a customer’s order for one or more products. The Order object contains information such as the order number, date, and status.

Order Item: The Order Item object represents a line item on an order. The Order Item object contains information such as the product, quantity, and price.

Payment: The Payment object represents a payment made by a customer for an order. The Payment object contains information such as the payment type, amount, and status.

Shipping: The Shipping object represents the shipping details associated with an order. The Shipping object contains information such as the shipping method, address, and status.

Promotion: The Promotion object represents a discount or promotional offer that can be applied to an order. The Promotion object contains the promotion code, discount amount, and promotion details.

Also Read: Salesforce Sales Engagement Implementation Guide

Salesforce B2B Commerce Developer Guide

Here’s a guide to help you implement Salesforce B2B Commerce for your business:

  1. Define your requirements: Define your business requirements and goals for implementing Salesforce B2B Commerce. Identify the features and functionalities important to your business, and prioritize them based on their impact on your business operations and customer experience.
  2. Choose the right Salesforce partner: Choose a Salesforce partner with experience in implementing B2B Commerce who can provide you with the necessary expertise and resources to get the most out of the platform. Ensure they understand your business requirements and have a proven track record of successful implementations.
  3. Plan your implementation: Develop a project plan that outlines the steps required to implement Salesforce B2B Commerce, including the timeline, resources, and milestones. Ensure you have a dedicated project team that includes representatives from your business, IT, and the Salesforce partner.
  4. Configure the platform: Once you have defined your requirements and planned your implementation, start configuring the platform. Configure the storefront, product catalog, pricing, promotions, and checkout process according to your business requirements.
  5. Test and validate: Test the platform to ensure it meets your business requirements and provides the desired customer experience. Conduct user acceptance testing (UAT) to validate that the platform meets the needs of your business and customers.
  6. Train your team: Train your team on how to use the platform and its new business processes. Please provide them with the necessary resources, such as user manuals and training materials, to ensure they are comfortable using the platform.
  7. Launch and monitor: Once the platform is tested and validated, launch it and monitor its performance. Continuously monitor the venue to ensure it meets your business requirements and provides the desired customer experience.

Final Word

Implementing Salesforce B2B Commerce can be complex, but using the right approach and resources can provide businesses with a powerful commerce platform by defining your requirements. By selecting the right partner, planning your implementation, testing and validating, training your team, and launching and monitoring, you can successfully implement Salesforce B2B Commerce for your business.

Also Read: Get the Work Done, With Our Salesforce Consulting Services